For those of us trying to be self-employed, we quickly learn there’s more to running a business than just producing the products.
For authors, we also have to become proficient at log lines, tag lines, and blurbs. Let’s define these three and see what the difference is.
Log Line – a one or two sentence description of your work.
Tag Line – a memorable phrase or sentence that will catch the reader’s attention, hopefully written cleverly enough that the reader will want to purchase your book.
Blurb – a short summary, definition, or promotional piece about your work. A good example of blurbs are the short analysis of the story found on the back of the book.
It takes practice to come up with good lines. One way you can hone this ability is to practice. Find objects and write a log line, tag line, and blurb. Pick one of your favorite books or TV show and do the same.
I’ve worked on log line, tag line and blurb since I first wrote ‘Always’ and I’m still not satisfied. Here they are as they stand right now.
Log Line – Whether it’s a past, present, or eternal life – love is for Always.
Tag Line – Much more than a love story.
Blurb – Simon is a 36-yr-old man who is set in his ways and happy to stay single. His best friend’s 16-yr-old niece has decided that she and Simon are eternal lovers and are meant to marry. Aided by her quirky great-aunt and a teenage Celtic Wiccan she aims to show Simon that they love each other. Simon does his best to avoid her, but his best friend Dixon is finding Simon’s situation most amusing.
In order to promote your books, you have to write these to perk interest in the buyers. As you can see, mine need more work.
Why should you care about these? No matter what business you are trying to succeed at, sooner or later someone is going to ask you about it. Do you have your answers ready or will you fumble through a quick presentation, watching the person’s eyes gloss over.
What if you ran into an agent and took the opportunity to present your book? The first couple minutes of meeting someone is what makes the greatest decisions about you.
It happened to me. An acquaintance asked what Always was about. As I stumbled through a summary, I watched her mind drift away. My log lines, tag lines, and blurbs aren’t nearly as perfect as I want them to be, but they’re better than trying to gather my thoughts about my book in a hurry.
“Hi, Donna. Long time, no see. I heard you wrote a book.”
“Yeah, I did. You can get it at Amazon and some other places.” Here is where I should have my business card out and handed to her.
“What’s it about?”
“It’s about these beings that are eternal and um and they come to Earth and, well, this time they come down in modern times because they’ve come down in the past, but they can go to other planets too if they want, but not this time, and the guy, Simon, well, he’s older than April. She’s his best-friend’s niece, and-“
Be prepared. A sale is a sale.
Twitter, Facebook, and G+ are great places to advertise your log lines, tag lines, and blurbs.
Let’s support one another by promoting each other’s works in short descriptions whenever we can.
LHR, my friends. I’ll meet you along the path to success.